DŽOB (old cans / the job)

CASE STUDY

DIGITAL COMMUNICATION STRATEGY

For the film Džob, the finale of Tomáš Vorel’s successful trilogy, I developed an online communication strategy focused on social media and collaborations with influencers.

I actively participated in creating content from the film set, coordinated the work of graphic designers and a videographer, and handled the day-to-day management of social media and community management.

Distributor: Continental film

Production: Bio Illusion a Vorel film

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viewers in Czech movie theaters

WE BUILT A STRONG COMMUNITY

The Instagram profile gained 18k followers in just a few weeks, and the fans were really active. Thanks to the popularity of the previous two films, Gympl and Vejška, I was able to work with popular catchphrases, the soundtrack, and other references that the community enjoys and finds engaging.

This strong community also helped when we had to handle a crisis on TikTok—fans stood up for the creators and didn’t let others get away with leaking movie scenes from the theater.

COLLABORATION WITH THE MEDIA AND INFLUENCERS

The film trilogy has many fans, including influencers. They supported the film by turning out in large numbers at the influencer premiere and posting numerous mentions on their social media accounts.

Shoutout to Homies, The Muse, and other Instagram media outlets that created great content (not only) from the premieres, thereby further promoting the film among the target audience.

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Total number of video views on META

successful ROADSHOW

I traveled with the film’s creators on a roadshow throughout the Czech Republic and filmed audience reactions for use on social media. The film attracted a record number of viewers. Among other things, we sold out the amphitheater in Boskovice and, to everyone’s surprise, even surpassed Vlny in attendance there!